Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services Shoshana Maraney He serves as President of

He serves as President of the Foundation for the National Archives and was a trustee of the Danforth Foundation and the White House Historical Association

and the significance of the 12 Houses

This new graphic novel series is an adaptation of the best-selling Diary of an 8-Bit Warrior series

From USA Today bestselling author and the author of The Highland Fling

Maybe it's Matthew's no-frills approach to experiencing the world that gets him into situations that are sometimes hilarious

Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services Shoshana Maraney He serves as President ofMore and more professional services firms are productizing their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most