Later on your turn once you've done some life loss to your foes (which is mega-easy, and note that the Theater has that as a built-in trigger), then you'll be set and you can play any of the cards you exiled, even ones previously
Here is a rules breakdown, with Xenograft as an example
Paying 2 life to have them come in untapped helps you to stay on curve, and in decks like Death's Shadow, that life loss is actually a bonus
#7 Tales End Tales End is the Stifle for Commander players
these are to life loss what damage doublers like Solphim, Mayhem Dominus are to burn
The three we show in the art are ones Magic has done before: Loxodon (elephants), Rhox (rhinos), and Aven (birds)